Bali, 28 November 2025 — Direct Seafood Indonesia (DSI) and Ocean Union officially announced their launch in Indonesia, marking an important milestone in expanding access to high-quality seafood within the Indonesian market while reinforcing global standards of quality, traceability, and sustainability.

This launch represents a strategic step in strengthening the seafood supply chain by connecting responsibly sourced products from the ocean directly to both local and international markets. The initiative emphasizes consistent availability, premium quality, and responsible sourcing practices across the entire distribution network.

Ocean Union positions itself as a premium seafood brand focused on delivering products that meet strict quality standards and responsible sourcing practices. With a strong focus on traceability and responsible sourcing, Ocean Union aims to ensure that high-grade seafood is reliably available for the Indonesian market without compromising sustainability principles.

Through its presence in Indonesia, Direct Seafood Indonesia supports this mission by developing an efficient and structured supply chain system that ensures smooth distribution, consistent product availability, and professional seafood handling from source to market. Together, both brands aim to create a more reliable and transparent seafood ecosystem in Indonesia.

Indonesia, as one of the world’s largest seafood-producing countries, plays a critical role in the global seafood industry. The presence of DSI and Ocean Union is expected to further strengthen domestic market capabilities while bridging local supply with growing global demand.

A company representative stated that the launch reflects a long-term commitment to improving seafood accessibility in Indonesia while maintaining strong standards of quality and integrity. “We have long exported premium seafood globally, and now we are bringing the same quality to the domestic market, starting from Bali and expanding across Indonesia.” John David Paterson, CEO of PT Direct Seafood Indonesia said

Through this expansion, Direct Seafood Indonesia and Ocean Union aim to contribute to a more sustainable and quality-driven seafood industry in Indonesia, supporting both local market growth and global seafood trade integration.